Coca-Cola is in deep sugary bubbly waters. Its sales have dropped and so did other colas. A group called the Global Energy Balance Network, led by scientists and created by Coca-Cola, announced this year that it was shutting down after months of pressure from public health. This supposedly research based group was promoting the fact that obesity was created by lack of exercise and not diet. Of course, that meant that if you did exercise you could drink all the Coke you want!
But Coca-Cola is still everywhere. It was a partner of the Rio Olympic games. It is also prevalent in triathlon where it sponsors teams and some very good athletes such as team Bravo with Rachel Joyce. It also sponsors the HITS triathlon series, and the list goes on.
Now to answer the question: is Coke a Sports Drink? Well believe it or not Coke has been the subject of multiple scientific papers. There are three things that makes Coke interesting: sugar content, caffeine content and carbonation. Let’s look at these. (more…)